





DAC7 is an EU directive that requires you to report every payment you make to creators. It took effect in January 2023. If you pay creators in Europe, this applies to you.
For each creator, you must report their full name, address, tax ID, bank details, total payments per quarter, and number of transactions. Reports go to one EU member state, which shares the data across all relevant countries.
When you pay someone who doesn't have a registered business, EU regulators can reclassify that person as your employee, retroactively. You'd owe back taxes, social security, and potentially face criminal penalties.
Before you can pay a creator in another country, you need to verify their identity, check sanctions lists, and follow that country's tax rules. These rules change frequently and differ everywhere.
WeCreate is your Merchant of Record. Instead of paying creators directly and taking on compliance risk, you pay WeCreate. We pay every creator on your behalf.